An electronics retailer is offering its female customers in Sweden a full refund if they fall pregnant within a month of purchasing an item at one of its branches, sparking outcry from feminists.
Critics have reacted furiously to the advert pedaling the peculiar offer, which features a positive pregnancy test next to the tongue-in cheek-slogan - 'A deal that might make you throw up'.
Power, the Norwegian electronics supplier, has been accused of profiting off the commodification of women, with critics drawing comparisons between the advert and Margaret Atwood's patriarchal dystopia 'The Handmaid’s Tale', which imagines women as child-rearing奴隶。
该公司已经实施了'婴儿奖金'措施，以帮助修复瑞典的出生率下降，每位女性的出生率为1.4。该速度高于邻近的芬兰，但它处于下行状态，与2024年相比，在2025年上半年下半年下降了1.7％。
，但对运动的批评者报告了瑞典的全国性ombud ombud assing ombud asmage of a rathert fate fatic fatic fatic。如果他们在瑞典的29家商店之一购买商品的30天内怀孕，则可以通过店内购物获得全额退款。
这不是第一次出现的权力，因为它的晋升是因为其晋升而引起的争议。这在任何愿意拥有徽标的客户面前享受了50％的折扣。
Power的有争议的广告被女权主义者称为性别歧视< /p>
Power implemented the 'baby bonus' measure to help fix Sweden's declining birth rate
The Swedish advertising watchdog ruled that the promotion had 'lacked social and professional responsibility'.
Power还一直在描述其对女性客户的最新报价，这是一项值得将您的裤子拉下来的交易'。
它适用于20岁以上的女性，可以通过提供医疗证书 - 在30天内购买30天的概念。 They must be able to show that their expected due date falls between 260 and 303 days after shopping at the branch.
The retailer assures its female customers that any refund will be honoured, 'whether you buy an electric toothbrush or new white goods for the kitchen'.
In the first six months of the year, 49,700 children were born in根据人口统计学家的说法，瑞典是该国在23年内半年出生的最低数量。
索马里，乍得，尼日尔和刚果民主共和国的出生率最高，平均每名妇女6.1个孩子。
在2023年，英格兰和威尔士的生育率下降到了其最低水平，每位女性为1.44个孩子。
Power的营销负责人Eddie Hernandez通过说他的公司正在打击'广告疲劳'。 src =“ https://i.dailymail.co.uk/1s/2025/09/14/14/102081393-15092231-Image-image-image-a-3_1757685202946.jpg”高度=“ 423” 423“ width =” 634“ and and and and in 2023 record, at 1.44 children per woman" class="blkBorder img-share" style="max-width:100%" loading="lazy" />
In 2023, the fertility rate in England and Wales fell to its lowest level on record, at 1.44 children per woman
In a post on LinkedIn, he wrote: 'Against the瑞典历史上低出生率的背景，瑞典正在发起一项活动，将有助于人口危机。
'我们为什么要这样做？我们想创建一个在我们行业中脱颖而出的运动，并为影响许多人的社会讨论做出了贡献。
'我们知道我们的行业必须惊讶以赢得消费者的注意。通过此活动，我们将客户奖金与人口危机联系起来，将客户奖金提高到一个全新的水平。这可能是我们有史以来最令人满意的交易。
Responding to criticism accusing the campaign of being sexist, Hernandez told The Times that the campaign was not intended to objectify women or be discriminatory.
'Electronics are often blamed for getting in the way of closeness and intimacy - people paying more attention to their phones than to each other,' he said. “我们想鼓励更多正在考虑让孩子大吃一惊的人，表明消费电子可以成为此事的推动者。”
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