A late advertisement splurge by the Coalition wasn’t enough to stop its election wipeout on Saturday, as Labor shifted its strategy towards attacking ousted Liberal leader Peter Dutton in the final two weeks of the campaign.
The Labor Party spent only marginally less than Clive Palmer’s Trumpet of Patriots on video advertising across television, streaming platforms and YouTube over the five-week campaign, while the Coalition left most of its spending迟到了，在受到自己的目标困扰的运动中可能被认为是至关重要的失误。
Anthony Albanese and Peter Dutton went hard on attacking each other in political advertising.Credit: Fairfax Media
The data, compiled by measurement firm Adgile, shows the major parties spent big on advertising with the
爱国者的小号在录像广告上花费了2410万美元，根据Adgile的说法，没有席位。随后是工党的2400万美元，而联盟则花费了2070万美元。 The Greens spent $1.46 million, split fairly evenly across television and YouTube and the teal independents spent most of its $657,000 on the Google-owned platform directly targeting voters.
The total ad spend for each party, particularly the Trumpet of Patriots, is likely to be significantly higher as the data does not include print newspaper advertising, outdoor, social media, radio and digital spend.
The figures show Labor在五个星期内花费了一致的钱，而联盟开始缓慢，在竞选的最后一周的支出是竞选活动初期的
。广告系列。
广告劳动在广告系列的第一周上花费了四倍于策略消息，将其支出用于攻击广告系列的攻击广告。
，其消息传递的目的是
据Adgile创始人兼董事总经理Shaun Lohman所说，他们针对选民的方式更加复杂，尤其是使用7plus，9now and Foxtel and pricliat and Prictif figral and Pright 选举分析师安东尼·格林（Antony Green）在ABC选举之前设定在公共广播公司的最后一次露面之前。信用：dominic lorrimer 美国选举剧本，采用更复杂的策略。我们看到了高度有针对性的广告，以精确的方式传递给了主要选民。 36年前加入了广播公司。 580,000，大大低于ABC的。 九的覆盖范围达到242万，平均观看了527,000的受众。 Sky News地区的平均收视率为68,000。 320万人。 The average audience was 1.99 million, of which 188,000 were watching on digital streaming platform ABC iview. Coalition senator James McGrath told the ABC’s panel early in the evening the nation would not know who its next prime minister would be by the end of the evening, but it was not even 8pm when both Sky News and Seven declared there was no path to government for the Coalition.七个是第一个呼吁劳动结果的网络。 9点钟到9点，九点正在广播其选举“扣篮坦克”，将反对派领导人彼得·达顿（Peter Dutton）丢进了迪克森（Dickson）的昆士兰州（Queensland）所在地后，将反对派领导人彼得·达顿（Peter Dutton）放入了一个虚拟的水中。 市场回顾了这一新闻是贸易日报。 每个工作日下午。 aria-hidded =“ true” class =“ ktphl iie5g” focus =“ false” height =“ 1em” width =“ 1em”> <使用xlink：href =“ href =”＃icon-save“> save log in in ，， regiss <！ - - > nester <！ - - - - - - - -
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