After a shaky start, it soon became a breakfast TV fixture, pulling in audiences of more than a million.
But with viewing figures now on the slide, Good Morning Britain is facing the biggest overhaul in its 11-year history as bosses try to cut costs.
And the plans for a revamp have given rise to fears of a 'mutiny' behind the scenes, with job losses looking likely for off-camera staff.
Executives want to retain much of the show's 'familiar feel', but they also hope the overhaul could narrow the gap with BBC Breakfast – which has led the ratings war between the pair.
Around 400,000 viewers separate the two titans, with GMB now pulling in 700,000 at most and its BBC competitor regularly seeing more than a million tuning in.
The revamp at ITV will see the breakfast show merged with the network's news operation, produced by ITN, alongside additional changes which are yet to be决定的。
一个选项可以包括搬到新的工作室 - 在幕后工作人员之间引起警报 - 另一个选项涉及使演出更像BBC早餐的计划。
与ITV新闻员工一起工作，促使ITV促进了一个更加严重的事件。这些计划是在ITV宣布新闻和时事总监安德鲁·达格内尔（Andrew Dagnell）的几个月后，他以前监督其网络新闻输出作为ITV新闻的编辑。
的情况下id =“ I-8E2853AC26BCBAE9” src =“ https://i.dailymail.co.uk/1s/2025/05/05/05/17/19/98486071-14722959-Image-mimage-mimage-mimage-mimage-m-11_1 _1747477508205703.jpg在ITV上，ITN产生的早餐展览将与网络的新闻操作合并，以及尚待确定的其他更改，这些更改=“ class =“ blkborder img-share” style =“ max-width：100％loading =“ lazy” />
在ITV上，iTV又可以通过网络的新闻效果融合了，并确定了效果，并与网络的新闻效果合并。
faster ofert ofern ofert ofern> presenter Susanna Reid (right) has been joined by a merry-go-round of co-stars
Union chiefs representing those working on the show have expressed 'concern' in internal memos, but insiders say the well-regarded new appointment is a big fan of its existing stars and unlikely to wield the axe.
A TV source said: 'Obviously any talk of major change starts panic – lots of the staff were immediately worried about the security of their jobs.
'This is about streamlining ITV's news output across the whole day, and having separate teams doubling up just doesn't make sense.
'So it may well be that some correspondents end up appearing across the whole day's schedule, rather
'可能会有新的套装和新的感觉，并且在整天整天都有更连续的感觉。
Since Piers Morgan's dramatic departure from the show in 2021, original presenter Susanna Reid has been joined by a merry-go-round of co-stars.
These have including Richard Madeley and former Labour politician Ed Balls – but none have proven to have the same drawing power as摩根。
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