Kmart Australia has announced major changes to its store layout as part of a strategy to attract digitally savvy Gen Z and Alpha customers.
The retailer is trialling new store formats in select locations, including moving the checkouts - controversially placed in the centre of the store - back to the front.
首先向全国所有商店介绍了大约十年前的所有商店，以'提高访问权限'并减少出口处的混乱''。年轻的购物者。
'当您以新格式走走商店时，通过女性服装可以进行更多的协调，这使客户变得更加启发，并为我们提供了更大的启发和帮助...我们也为您带来了Pret for the Pret 澳大利亚每日邮政访问了悉尼内西部Ashfield的KMART商店，最近在那里恢复了有争议的结帐。
进入时，客户会受到一排美容必需品的欢迎，包括预算友好的化妆品和护肤产品。
Upon entering the Ashfield store, customers are greeted by rows of beauty essentials, including budget-friendly makeup and护肤产品
零售连锁店计划将其散装物品（例如汽车座椅和自行车）从商店地板转移到商店的后面，以释放展示衣物的空间。
作为变化的一部分，客户将通过数字'选择和收集'系统来购买笨重或大的门票。
通常被称为“摄影师”和“零售商”的零售商，它的视力范围是零售商，而零售商则是其范围的范围。 “ Kidult”收藏品，美丽，家庭和生活。
为了吸引年轻客户，KMART将其营销策略转移到社交媒体上。
年轻的客户因在线趋势而成为社交媒体的关键驱动器，并可能在上进 shopping.
The retailer's strategy will include creating more social media content to showcase popular low-cost items, including fashion, beauty, homewares, cleaning and more.
In recent years, Kmart has drawn tens of thousands of shoppers to its stores - all thanks to organic social media buzz and five-star评论。
，凯马特集团报告的收入超过1,10亿美元，利润近9.6亿美元。
澳大利亚每日邮政访问了锡德尼（Sydney）内西部的阿什菲尔德（Kmart）商店，在锡德尼（Sydney）的内部地区，最近有一个有争议的结帐< / id =“ I-9CAE142CEE4DF30A” src =“ https://i.dailymail.co.uk/1s/2025/05/27/27/06/9877757-14751985-KMART_AUSTRALIA_HAS_HAS_HAS_HAS_ANS_ANS_ANNOUNCED_MAJORED_MAJORED_MAJANGES_MAGNANGES_MACHANGES_TO_TO_TO_STORE_STORE_STORE_STOOR高度=“ 677” width =“ 634” alt =“澳大利亚kmart宣布了其商店布局的重大更改，这是吸引数字化的Z和Alpha客户的策略的一部分 digitally savvy Gen Z and Alpha customers
The Mount Gravatt store in southern Brisbane was among the first to undergo refurbishment late last year.
The new store layout has led to increased customer traffic, with Spaseska confirming it has been a huge success, citing 'stronger sales' driven by the improved store流量。
预计再来有四家商店将推出新的布局，如果成功的话，将在所有kmart地点扩展该格式。
'我对我们的团队非常骄傲的是，我们的spaseska spaseska say for-
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