It is all about the selective discounts for supermarkets.Credit: Getty
The price drop is Aldi’s largest in 18 months, according to JP Morgan’s price tracking analysis.
What we are seeing is a precision strike on prices of select and mainly home brands from Coles and Woolworths rather than store-wide discounts.
Sure, supermarkets want to help customers ease cost of living stress, but a series of selective price cuts has more to do with luring those large-trolley shoppers into their stores with, let’s say, cheaper nappies, and having them throw in items that are not discounted.
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