世界上最著名的奢侈品性能制造商之一警告说,它将在电动汽车销售中“遭受重创”之后,在其业务中造成一波冗余。
As well as cutting 1,900 jobs in Germany by the end of the decade, Porsche will start negotiations with IG Metall trade union on additional reductions in costs in the second half of this year, with the aim to bolster profitability in the coming years.
In the note to employees,首席执行官奥利弗·布鲁姆(Oliver Blume)警告说,德国马克的商业模式曾经是由于其领先的利润率而羡慕该行业的嫉妒,“不再以目前的形式起作用”。
他指责全球EV销售障碍责备了特朗普的全球急诊低迷,最近几天引入了
Porsche is already planning to axe 1,900 jobs by 2029 as sales of EVs in particular have tanked
保时捷发言人告诉这是金钱:'我们的公司目前正在面临重大的全球挑战。
'我们能够报告目前正在报告的数字的事实很大程度上要归功于我们过去几年所做的大量投资。
'我们介绍了一个新的且强大的产品组合。'
blume告诉他在德国的员工,'商业条件在短时间内在短时间内急剧恶化。 src =“ https://i.dailymail.co.uk/1s/2025/207/28/18/100697595-14947171-porsche_ceo_oliver_oliver_blume_said_said_that_that_that_the_condition_the_conditions_artittions_artittions_artitting_hitting_po-m-m-1_1753375333780808080808080.jpg宽度=“ 306” alt =“保时捷首席执行官奥利弗·布鲁姆(Oliver Blume)表示,这些条件'击中保时捷,比许多其他汽车制造商'class =“ blkborder img-share” style =“ max-width =“ max宽度:100%” loading =“ load =“ lazy” /> car manufacturers'
Porsche's global sales declined by three per cent in 2024, with profit margins now forecast for between 10 and 12 this year, below the long-term target of 20 per cent.
By the end of 2025, Porsche will lose the final current-generation Boxster and Cayman, with electric
新的Macan EV跨界车的替代者的销量有很强的开端,上半年有60%的Macan的销售是电动的。全球马甘的销售总体上提高了15%。
但是,泰班(Taycan-Porsche) - 保时捷的第一个电动型号 - 2024年的销售量下降了49%,在2024年的上半场又下降了6%,并在2025年的上半场下降了6%。
德国品牌将希望Cayenne EV能够注入新的销售。
EV销售的任何放缓损害了像Macan这样的模型中已经进行的投资。
blume写道,'商业条件在短时间内大大减少了ev ev销售。ev销售是一个关键问题... poster =“ https://i.dailymail.co.uk/1s/2024/01/01/25/19/80475785-0-0-image-image-a-12_1706211022633.jpg” data-opts =“ {” linkbaseurl“:” https://www.dailymail.co.uk/money/cars/article-14947171/major-car-brand-w-w arns-成千上万的失败 - 杰布斯 - ev-ev-thitt-hard.html#V-8723261516647449086“,” ismobile“:false” al“:false,“持续时间”:104000,“ src”:“ https://videos.dailymail.co.uk/video/mol/mol/2024/01/01/25/8723261516647 449086/1024X576_MP4_8723261516647449086.MP4“,“ source”:“ Porsche”,“ playerId”:“ default”:“ default”,“ title”:“ title”:“德语跑车品牌保时捷推出了新的Macan ev”,“ preload”:“ none”,“初始视频”:true,thumbnail“:” https://i.dailymail.co.uk/1s/2024/01/01/25/25/19/80475785-0-im Age-A-14_1706211024807.jpg“,”海报“:” https://i.dailymail.co.uk/1s/2024/01/01/25/19/80475785-0-0-0-0-0-0-0-IMAGE-IMAGE-IMAGE-IMAGE-A-A-12_1706211 022633.jpg“,“ syndicationservice”:null,“ shorturl”:“ https://thismon.ee/a/149471#v-872326151664744449086”,“插件” s“:{“ social-share”:{“ embedurl”:“ https://www.thisismoney.co.uk/embed/embed/video/3109047.html”},“ autoplay-next-video”: {“ videos”:“ https://www.thisismoney.co.uk/api/player/3109047/releated-videos.json”,“ Countdown_time”:10},“ ADS-SET”向上“:{“ videoadserverurl”:“ https://pubads.g.doubleclick.net/gampad/ads?sz = [size&iiu =%2f5765%2fdm.video%2fdm_video _tim&ciu_szs =&strame = s&gdfp_req = 1&env = vp&output = xml_vast3&unviewed_position_start = 1&url = [reverrer_url]&correlato r = [timestamp]“,“ adsenabled”:true,“ adscanceltimeout”:10000,“屏幕”:{“ width”:636,“高度”:358}},“ sources”:{“ url”:{“ url” :“ https://www.thisismoney.co.uk/api/player/87232615166474449086/video-sources.json”},“ flyout”:flyout“:{” devenportoffset' :0.4,“换回”:true,“ forceflyout”:{“ active”:false,“ muted”:true,“ traceback”:false}},“跟踪”:{“ ChannelSho) rtname“:”“货币”,“赞助”:false,“ ReferenceId”:3109047,“ TrackingType”:“ embedded”},“ animated-preview”:{“ displa) yname“:null,“框架”:150,“ width”:636,“ src”:“ https://videos.dailymail.co.uk/preview/preview/mol/2024/01/01/25/5762172903655 949964/636x382_jpg-single_5762172903655949964.jpg“,” fps“:0,” data-video“:” https:///////////videos.dailymail.co.uk/previe w/mol/2024/01/25/5762172903655949964/636x382_MP4_57621729036559499644.MP4,“ data-frame-Height”:358,“数据 - 弗雷姆 - w” idth“:636,“ height”:358},“相关 - videos”:{“ videos”:“ https://www.thisismoney.co.uk/api/api/player/3109047/3109047/relelated-v ideos.json”,“ videoChannel”:“ Money”,“ Showupnextpanel”:false}},“ videoid”:“ 8723261516647449086”,“ descr”:“ Porsche's切换到Electric升级:德国跑车品牌揭幕了新的Macan EV,这是第一个电池SUV。”,“ ReferenceId”:3109047,“ grapeshot”:{“ actict”:{“ arternurl”:“ https://www.dailymail.co.uk/mone Y/CAR/ARTICE-14947171/MARIAD-CAR-BRAND-WARNS-千分之像 - jobs-ev-ev-ev-demand-ting-hard.html“}}}”}}}}“}” pRELOAD =“无”> <源type =“视频/MP4”>
',一方面,我们需要EV来满足区域二氧化碳法规,'blume'写道,'但在其他方面,利润率远远低于我们的燃烧引擎cars cars'。 class =“ headline_tel93ds _”>伟大的事实:由于公众需求缓慢而导致电动汽车计划的品牌
保时捷也正在与中国市场上的问题作斗争,尤其是在电动汽车的价格战中。
stuttgart品牌在中国的整体销售额下降了28%的年度属性,这是28%的属性,这是涉及“该地区持续具有挑战性的经济状况”。 It marks the lowest sales level for Porsche in the region for 11 years.
North America is also causing the luxury car maker issues, despite being its largest market with price hikes eating into potential growth there.
Demand is strong but the combination of tariffs, which have just been confirmed at 15 per cent for European models, and a sharp根据Blume的说法,尽管第一年的交货记录是巨大的财务压力,但欧元与欧元相比,欧元与欧元的下降使保时捷“巨大的财务压力”。 src =“ https://i.dailymail.co.uk/1s/2025/07/28/18/10069757-14947171-blume_wrote_that_business_conditions_conditions_conditions_have_have_deteriorated_massiverialioriorative_massively-massively-m-4_1753723723836206.jpgg =宽度=“ 634” alt =“保时捷旗舰电动汽车Taycan(如图)的销售额在2024年下降了49%,在2025年上半年已经下降了6%。电动汽车的许多召回都没有帮助“ class =” class =“ blkborder img-share img-share img-share” style =“ max-width:axcapt =” load =“ load =” lage =“ lage” lage' /> cllage'laze of pair s class =